ZAHRA, Salwa Alisha; MARTONO , Adi. Pengaruh Brand Image dan E-WOM terhadap Keputusan Pembelian Produk Online pada E-Commerce Lazada (Studi Kasus Mahasiswa Prodi Manajemen S1 Reguler A Universitas Pamulang). SOCIORA: The Journal of Social Sciences, Economics, and Humanities, [S. l.], v. 2, n. 3, p. 150–163, 2026. DOI: 10.33753/sociora.v2i3.64. Disponível em: https://sociora.lkd-pm.com/index.php/Sociora/article/view/64. Acesso em: 23 apr. 2026.